Building the Light Together, Exploring a New Carbon Frontier | Shenzhen Widenedge Electric Unveils Its Brand-New Identity!

NEW CHAPTER

As the global energy transition surges forward, the microgrid and energy-storage industries stand at a critical crossroads of technological innovation. Backed by deep R&D roots and formidable manufacturing strength, Shenzhen WidenEdge Electric has officially completed its brand upgrade—transforming from SMARTEN into WIDEN EDGE, opening up new space for scaled, specialized, and international growth.

Taking this brand upgrade as an opportunity, WidenEdge has completed its evolution from delivering products to leading with value. WIDEN EDGE has defined a clear brand positioning: with "high adaptability" as its technological core and "partner of choice" as its service goal, it provides users across diverse global scenarios with stable, efficient, and customized microgrid power solutions—ultimately becoming the preferred partner for high-adaptability microgrid systems worldwide.

Looking ahead, WidenEdge will stand firmly on its core positioning as the "Pioneer of Full-SiC Microgrid Energy-Storage Solutions," carry forward its mission to "make power smarter," and stride toward its vision of "becoming the preferred partner for high-adaptability microgrid systems worldwide." Powering from the Edge—we break through from the edge to inject powerful momentum into microgrids across the globe!

WIDEN EDGE 2026 Brand Launch Event, Live

NEW BRANDING

The launch opened with a brand film that traced the company's journey from its "cultural" origins to the full presentation of its "brand"—marking WidenEdge's formal evolution from delivering products to leading with value.

 NEW DNA

Mr. Zhou Peng delivered a speech titled "Cultural Origins," reflecting on WidenEdge's development. From its earliest technical breakthroughs to putting down roots in grid-forming power conversion, one thing has never changed: the founding commitment to "make every kilowatt-hour stable and reliable." The technical depth built up over many years, together with a pragmatic, focused work style and team culture, is precisely the fertile soil in which the WIDEN EDGE brand has grown—and the very foundation for the company to step onto a larger stage.

Mr. Zhou Peng delivering his speech

 NEW Strategy

"A brand always originates from the customer's most fundamental needs." From the electricity challenges on the islands of Madagascar, Mr. Wen Zhiyin saw customers' urgent call for high reliability, high stability, and high adaptability. For microgrid, off-grid, and weak-grid scenarios, WIDEN EDGE will take the stance of an explorer, striving to become the creator of new industry standards. Taking customer needs and pain points as the origin and the capabilities of the company and its partners as the radius, together we will open up the limitless possibilities of the new energy industry.

Mr. Wen Zhiyin delivering his speech

NEW Ecosystem

A company's growth is inseparable from every employee; the growth of a brand embodies the strength of every individual. The birth of WIDEN EDGE is a milestone, and even more a new starting point. Every partner's wholehearted effort, is an indispensable color in this magnificent canvas. Thank you to every partner for witnessing and taking part, the boundaries of energy will be widened, ever onward, by us. 

All employees co-creating a giant Nazca-style ground painting